Growing up in the jungles of Brazil, Robson Palermo developed a tenacity that is unparalleled in the PBR. He's proven his drive, determination and talent by posting 5th and 6th place finishes in his two full years on the PBR tour. He capped an injury-plagued 2008 season by winning the prestigious World Finals in Las Vegas. The flashy riding style compliments his down-to-earth personality that makes him a fan favorite and rising superstar.