XTC  Xtreme Training Conditioning is a performance enhancement program designed to elevate individuals to their peak fitness levels while minimizing the potential for injury. XTC benefits athletes of all types, from the beginner to the elite competitor, as well as individuals whose professions demand significant physical capabilities. Applying cutting edge specificity training techniques, XTC enables the athlete to realize their full fitness potential and maximize achievement in their chosen sport or activity. To learn more about XTC visit www.xtremetc.com

A large number of American based coffee retailers find it sensible to buy their coffee products from foreign growers in order to make a few more bucks. The American Cowboy Coffee Company was founded on the principle that the grass aint always greener on the other side of the fence... So we searched for the perfect American coffee products - and we found it! At American Cowboy Coffee Company we believe that buying our goods from American producers is a matter of plain old cowboy honesty and integrity... Not profit. We make it our primary mission to support the American growers, promote the American economy and respect the American consumer. BETTER THAN STARBUCKS AND ONLY 45 CENTS PER CUP!

To be an official sponsor of the toughest cowboys in the world, you need boots that are every bit as tough. They also have to be comfortable, lightweight, and responsive. Boots designed to withstand PBR caliber punishment or the rigors of a hard day on your feet. For over 50 years, Double-H Boots has proudly served as the brand of choice for America's workers. Today, they are fast becoming the chosen brand of rodeo athletes everywhere. The Pennsylvania-based company constructs everything from western styles to urban/biker boots to stylish lady's fashion clogs and shoes.

In 1947, Wrangler made the original Cowboy Cut jean and after 13 prototypes, the 13MWZ was born, changing the definition of authentic western wear forever. Created by cowboys, for cowboys, Wranglers are specifically designed for riding – bulls, broncs and bikes. Comfort, style and durability underscore Wrangler’s authenticity and its distinctly cowboy design withstands the rigors of the western lifestyle. For more than 50 years Wrangler has been synonymous with western fashion and lifestyle, and today the greatest bull riders and rodeo athletes in the world carry on the legacy.

Jeffrey Scott Fine Magnetic Jewelry is the only therapeutic bracelets manufactured with total commitment to the very finest quality possible. Every bracelet is manufactured to exact specifications of the highest standards. Utilizing a unique combination of the highest quality therapeutic magnetics embedded within superior jewelry designs, magnetic golf bracelets and tennis jewelry, wear your Jeffrey Scott Magnetic bracelet at all times to achieve optimum results.

Since 1998, Jeffrey Scott has designed and manufactured unique and highly desirable fine jewelry with a blend of contemporary styling that appeals equally to men and women of all ages. Highly sought-after, his buckle designs are available and offered exclusively with the PBR® logo embellished on each and every piece. The commission to design a buckle series for the PBR® is an ongoing challenge. One must captivate the fortitude and toughness of the Professional Riders as well as the grace and strength of the bull athletes. In honor of this traditional sport of man vs. beast, each buckle is Hand Crafted with painstaking detail, to last a lifetime. Whether you collect one or several of these cherished pieces, you can wear and display Jeffrey Scott® buckles with pride knowing that you support, enjoy, and represent the most exciting and fastest growing spectator sport of the decade. Go to www.pbrbuckles.com to see and purchase the official PBR buckle.